Privacy Policy
1. Introduction
1.1 This policy on the collection and processing of personal data (hereinafter “the Policy”) describes how Puredent ApS (hereafter “us”, “we” or “our”) as a data controller collects and processes personal data about you when you visit, use and / or shop on www.puredent.dk, one of our subdomains of Puredent.dk or otherwise use or buy our services and / or goods (hereafter collectively our “Product”).
2. Personal Information We Collect About You
2.1 When you visit and use our website (s), sign up for newsletters or similar or otherwise purchase or use our services and / or goods, we collect and process personal data about you for the purpose of delivering your purchased goods or services correctly. This information is collected by us when you use our website and includes the following information: When you visit and use our website, we collect and process personal information about you in order to provide your purchased goods or services. This information is collected by us during your use of our website and typically includes the following: Name, address, phone number, email, password, purchase history, payment information, a unique ID and technical information about your computer, tablet or mobile phone, your IP number , geographic location, and which pages you click on (interests).
3. Processing basis for processing your personal data
3.1 Our processing basis for processing personal information about you when you visit or use our websites is that it is necessary to implement the agreement with you on the use of our websites, cf. the Data Protection Regulation (no. 2016/679 of 27 April 2016) (“GDPR”), Article 6 (2). 1, subsection b.
3.2 In addition, our basis for processing your personal data is that it is necessary for us to pursue our legitimate interests, cf. GDPR, Article 6 (2). 1, subsection f.
3.3 We also process personal data about you when we have a legal obligation to do so, including as required by the Accounting Act, cf. GDPR, Article 6 (2). 1, subsection c.
3.4 If we send direct marketing to you, including by e-mail, we ask for your prior consent in accordance with the provisions of the Marketing Act.
3.5 Where we process your personal information on the basis of your consent, you can always withdraw your consent by contacting us at the contact details listed at the bottom of this policy. If you withdraw your consent, we will delete the personal data that we have processed based on your consent, unless they can continue or need to be processed, for example to comply with a legal obligation.
4. Do we disclose your personal information to others?
4.1 We will only disclose your personal information to others if permitted or required by law.
4.2 We use external companies as suppliers to provide our services in the best possible way. These external suppliers are called data processors and, in some cases, process your personal data in connection with their provision of services to us. Our data processors only process your personal data in accordance with our instructions and in accordance with the data processing requirements of the law.
4.3 If you have any questions about our use of data processors, cooperation with other data controllers or transfer to third countries, including the request to provide a copy of documentation that the necessary guarantees have been provided, you can contact us. See contact at the back of this Policy.
5. How long do we keep your personal information?
5.1 We will permanently delete your personal information when it is no longer relevant to the purposes for which we have collected it. However, we retain your personal data to the extent that the legislation requires, as is the case, for example, with accounting material covered by the Accounting Act. If you have any questions about our privacy policy, please refer to the email at the bottom of this Policy.
6. What rights do you have as registered?
6.1 As you have registered, you have a number of rights that we can assist you with. Your rights include:
6.1.1 You have the right to gain insight into what personal data we process about you, for what purposes we process the information and whether we disclose the personal data to others.
6.1.2 You have the right to correct incorrect personal data about you.
6.1.3 In some cases you have the right to delete certain of your personal data.
6.1.4 In certain cases, you have the right to restrict the processing of your personal data, so that we only store your personal data for a given period of time.
6.1.5 You have the right to so-called data portability of the personal data you have provided to us in respect of the personal data that we process automatically on the basis of your consent or to fulfill a contract with you, unless it is a matters covered by the Data Protection Regulation, Article 20 (2). 3 or 4.
6.1.6 In certain cases, you have the right to object to our processing of your personal data on the basis of causes and circumstances relating to your particular situation.
6.1.7 You have the right not to be the subject of an automatic decision without human interference, unless the decision is necessary to fulfill a contract between you and us, to provide a service to you or the undertaking is authorized by law or your express consent.
6.1.8 If we have obtained your consent for part of our processing of your personal data, you have the right to withdraw your consent at any time, after which the personal data collected on the basis of your consent will be deleted.
6.2 If you wish to exercise your rights as described above, you must contact the contact details at the end of this Policy under contact.
6.3 We endeavor to do everything possible to meet your requests regarding our processing of personal data. if you still want to complain, this can be done to the Data Inspectorate (datatilsynet.dk).
7. Privacy Policy Recruitment
7.1 Upon receipt of the application and supporting documents, the submitted material is read by the relevant manager for the purpose of answering and assessing the content in relation to a defined job. Application and attachments are shared internally with relevant people in the recruitment process and are not passed on to others outside the company. Application and attachments are saved until the right candidate is found and the recruitment process is completed. After that, the application and attachments will be deleted.
For unsolicited applications, the application and attachment are stored for a maximum of 6 months, after which it is deleted.
If the application and supporting documents are stored for more than 6 months, separate consent is obtained from the candidate.
8. Changes to this Policy
8.1 The rapid development of the Internet means that changes in our processing of personal data may be necessary. We therefore reserve the right to update and change this Policy. If we do, we will correct the date and version at the bottom of the page. In the event of significant changes, we will notify you in the form of a visible notice on our website.
9. Contact
9.1 If you have questions or comments about this Policy or would like to make use of one or more of your rights, you may contact us at Puredent support, email: support@puredent.dk or telephone 3131 1925.
10. This is version 1.1, last updated on 25/2/2019.
With best regards
Puredent ApS
